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the story

the story

Maria Shireen® is a functional fashion accessories company and maker of the original hair tie bracelet. We design, produce and market three premium, patented hair tie bracelet collections – athleisure, bittersweet and pure by Maria Shireen.

how it all began

how it all began

As is the case for millions of women around the world, I struggled with two things when it came to keeping my hair out of the way at the gym, at home with my little one, on the go at work, or out for the evening with family and friends. Keeping track of where my hair ties were, and managing the discomfort, not to mention unsightly look of those indentations on my wrists.

a bittersweet beginning

The bracelet was gift designed for me by my husband. The ever-observant engineer that he is, noticed my habit (a basic necessity!) of wearing an elastic band around my wrist. The problem was the elastic band was an eye sore and it left a dent around my wrist. My husband decided to solve the problem, and did it with style! He created a bracelet that eliminates the pressure around the wrist and turns a functional hair tie into a stylish accessory by creating a channel that holds the elastic band in place. It is such a simple and unique idea, we have been issued multiple worldwide patents and others are still pending! When my husband surprised me with the bracelet he had it engraved with my name (Shireen Maria) in my mother's native language, Persian. However my Icelandic husband did not realize that Persian is written from right to left (not left to right like English), so the engraving read "Maria Shireen." When translated to English "Maria Shireen" means "bittersweet" which is where the name of the original collection was born.

a bittersweet beginning
Our flagship collection - bittersweet by Maria Shireen - is designed for the woman who appreciates chic, simple sophistication.

Our flagship collection - bittersweet by Maria Shireen - is designed for the woman who appreciates chic, simple sophistication.

And our bittersweet kids and teens collections bring all the same chic sophistication in BPA-free plastics and metallic plastics to the little fashionistas in our lives.

shop bittersweet

The pure collection by Maria Shireen – amps up the glamour to give the most discerning customer two of our most popular designs – original and flower – in 925 sterling silver.

shop pure
The pure collection by Maria Shireen – amps up the glamour to give the most discerning customer two of our most popular designs – original and flower – in 925 sterling silver.

Since launching in early 2015, Maria Shireen products have been sold in over 40 countries.

Our promise is simple. We make functional fashion accessories that are smart and sophisticated, versatile and unique, just like the women, young ladies and girls who wear them.

Thank you for being part of the Maria Shireen family!

Maria Shireen

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