how it all began
As is the case for millions of women around the world, I struggled with two things when it came to keeping my hair out of the way at the gym, at home with my little one, on the go at work, or out for the evening with family and friends. Keeping track of where my hair ties were, and managing the discomfort, not to mention unsightly look of those indentations on my wrists.
a bittersweet beginning
The bracelet was gift designed for me by my husband. The ever-observant engineer that he is, noticed my habit (a basic necessity!) of wearing an elastic band around my wrist. The problem was the elastic band was an eye sore and it left a dent around my wrist. My husband decided to solve the problem, and did it with style! He created a bracelet that eliminates the pressure around the wrist and turns a functional hair tie into a stylish accessory by creating a channel that holds the elastic band in place. It is such a simple and unique idea, we have been issued multiple worldwide patents and others are still pending! When my husband surprised me with the bracelet he had it engraved with my name (Shireen Maria) in my mother's native language, Persian. However my Icelandic husband did not realize that Persian is written from right to left (not left to right like English), so the engraving read "Maria Shireen." When translated to English "Maria Shireen" means "bittersweet" which is where the name of the original collection was born.